Forgot your password?
Document Actions
Cornell University
Cornell's Center for Technology Enterprise and Commercialization (CCTEC)
Marketing University Technology Transfer to Industry, Faculty,
VCs, Entrepreneurs, Angel Investors, Startups and Alums:
What Worked, What Didn’t, and What’s Next
Wednesday, May 27, 1:00-2:30pm ET (10:00-11:30am PT)
With
Melba Kurman
( Technology Transfer Office )
_______________________
Click here to download slides
Click here to download keyword taxomony
_______________________
Melba Kurman was hired two and a half years ago by Cornell’s technology transfer office as a full-time Marketing Manager to accelerate Cornell’s technology commercialization efforts. Melba Kurman comes from a marketing background in the high tech industry at Microsoft and other Seattle-area technology companies. Melba will share the vision and marketing strategy she is implementing to raise Cornell’s profile with industry, faculty, VCs, entrepreneurs, angel investors, startups and alums.
Areas covered will be:
Melba will describe the above projects and provide an honest assessment of what worked well and what has not yet worked well.
For more information about Cornell Center for Technology Enterprise and Commercialization (CCTEC), Click Here.
_______________________
COST: Free, but registration required. Long distance charges from your phone company may apply depending your phone plan.
HOW TO PARTICIPATE?: This webinar is online. You need a computer with web access for the visual and a regular phone line to hear the audio. Q&A is conducted by a chat box to the speakers.
WHO SHOULD PARTICIPATE IN THE WEBINAR?: This webinar is open to the public and anyone interested in the Innovation Economy and what universities are doing to create startups in their region is invited to attend.
_______________________
Melba Kurman
(Technology Transfer Office)
Bio
Melba Kurman manages marketing and outreach efforts at Cornell's tech transfer office, as part of the Center for Technology Enterprise and Commercialization (CCTEC). She has managed the creation of several web portals, including MyIP(TM) which is now being made available to other technology transfer offices. In addition, she writes CCTEC's publication content, designed and manages CCTEC’s brand identity, and interacts with media on PR activities. As the first-ever marketing person at CCTEC two and a half years ago, Melba had the rare opportunity to build CCTEC’s marketing strategy from scratch, re-designing the web site, building a search engine, and instituting the first Annual Report and regular news bulletins. Melba’s most recent software project is an online investment portal to connect angel investors to startups that are associated with Cornell. Prior to joining CCTEC, Melba spent nearly a decade in the technology industry in the Pacific Northwest doing marketing and managing software projects at Microsoft and other technology companies. Melba graduated from Cornell University with a degree in Communications and a Master’s degree from the University of Illinois.
Marketing University Technology Transfer to Industry, Faculty,
VCs, Entrepreneurs, Angel Investors, Startups and Alums:
What Worked, What Didn’t, and What’s Next
Wednesday, May 27, 1:00-2:30pm ET (10:00-11:30am PT)
With
Melba Kurman
( Technology Transfer Office )
_______________________
Click here to download slides
Click here to download keyword taxomony
_______________________
Melba Kurman was hired two and a half years ago by Cornell’s technology transfer office as a full-time Marketing Manager to accelerate Cornell’s technology commercialization efforts. Melba Kurman comes from a marketing background in the high tech industry at Microsoft and other Seattle-area technology companies. Melba will share the vision and marketing strategy she is implementing to raise Cornell’s profile with industry, faculty, VCs, entrepreneurs, angel investors, startups and alums.
Areas covered will be:
- building a web infrastructure
- putting together a search engine for Cornell’s IP portfolio
- using web analytics to adjust web content and see what users are interested in
- creating a faculty portal
- creating social networking sites to bring together Cornellians online
- creating an angel investing site to bring together Cornell startups and Cornell angel investors
- writing regular content such as a newsletter and annual report
- events
Melba will describe the above projects and provide an honest assessment of what worked well and what has not yet worked well.
For more information about Cornell Center for Technology Enterprise and Commercialization (CCTEC), Click Here.
_______________________
COST: Free, but registration required. Long distance charges from your phone company may apply depending your phone plan.
HOW TO PARTICIPATE?: This webinar is online. You need a computer with web access for the visual and a regular phone line to hear the audio. Q&A is conducted by a chat box to the speakers.
WHO SHOULD PARTICIPATE IN THE WEBINAR?: This webinar is open to the public and anyone interested in the Innovation Economy and what universities are doing to create startups in their region is invited to attend.
_______________________
Melba Kurman
(Technology Transfer Office)
Bio
Melba Kurman manages marketing and outreach efforts at Cornell's tech transfer office, as part of the Center for Technology Enterprise and Commercialization (CCTEC). She has managed the creation of several web portals, including MyIP(TM) which is now being made available to other technology transfer offices. In addition, she writes CCTEC's publication content, designed and manages CCTEC’s brand identity, and interacts with media on PR activities. As the first-ever marketing person at CCTEC two and a half years ago, Melba had the rare opportunity to build CCTEC’s marketing strategy from scratch, re-designing the web site, building a search engine, and instituting the first Annual Report and regular news bulletins. Melba’s most recent software project is an online investment portal to connect angel investors to startups that are associated with Cornell. Prior to joining CCTEC, Melba spent nearly a decade in the technology industry in the Pacific Northwest doing marketing and managing software projects at Microsoft and other technology companies. Melba graduated from Cornell University with a degree in Communications and a Master’s degree from the University of Illinois.